Brand Settings & AI Memory

Teach your AI your brand voice, goals, and strategy so every email it creates is on-brand

Brand Settings & AI Memory

Nitrosend’s two most powerful MCP features are Brand Settings and AI Memory. Together, they give your AI assistant deep context about your business — so every email it creates automatically matches your brand, follows your strategy, and improves over time.

Brand Settings

Brand Settings define how your emails look and who they come from. When your AI creates an email via MCP, these settings are applied automatically — the right colors, fonts, logo, and tone, every time.

What Brand Settings include

Setting	What it controls
Company name	Used in email headers, footers, and subject lines
Company description	Gives AI context about what you do
Brand color	Primary color for buttons, links, and accents
Background color	Email body background
Text color	Default text color
Heading font	Font family for headings
Body font	Font family for body text
Logo	Light and dark versions, applied to email headers
Physical address	Required for CAN-SPAM compliance in email footers

How to configure Brand Settings

Dashboard

Go to Settings > Brand in the Nitrosend dashboard. Fill in your brand details and click save.

Via MCP (AI prompt)

Ask your connected AI assistant:

Set up my brand from https://mywebsite.com

Claude will scrape your website for brand colors, fonts, and logo, then configure everything automatically. You can also set fields directly:

Update my brand color to #6366F1 and company name to "Acme Inc"

Via API

# Auto-scrape from website
curl -X POST https://api.nitrosend.com/mcp \
  -H "Authorization: Bearer $NITROSEND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"method": "nitro_set_brand", "params": {"url": "https://mywebsite.com"}}'

Why Brand Settings matter for AI

Without Brand Settings, your AI has to guess your brand colors, tone, and style for every email. With Brand Settings configured:

• Emails automatically use your brand colors, fonts, and logo
• Subject lines and copy match your company’s tone
• Footer compliance (CAN-SPAM address) is handled automatically
• Every email is consistent, whether created by you, your team, or AI

AI Memory

AI Memory is a persistent document that your AI reads every time it interacts with your Nitrosend account via MCP. It’s where you tell the AI about your business goals, target audience, email strategy, and anything else it should know.

Think of it as giving your AI marketing assistant a briefing document that it reads before every task.

What to put in AI Memory

AI Memory is free-form markdown. Here are the most impactful things to include:

## Brand Voice
We're friendly but professional. We write in second person ("you") 
and keep sentences short. No corporate jargon. We use humor sparingly 
but effectively.

## Target Audience
Small business owners and indie creators who are tech-savvy but 
time-poor. They value efficiency and straight talk over flashy design.

## Email Strategy
- Weekly newsletter every Tuesday at 10am EST
- Welcome series: 5 emails over 2 weeks
- Re-engagement flow for contacts inactive 30+ days
- Always include one clear CTA per email

## Current Goals
- Grow newsletter to 5,000 subscribers by Q2 2026
- Improve open rate from 35% to 45%
- Launch product announcement campaign in April

## What NOT to do
- Never use clickbait subject lines
- Don't send more than 3 emails per week to any contact
- Avoid discount-heavy messaging — we compete on value, not price

How to configure AI Memory

Dashboard

Go to Settings > Memory in the Nitrosend dashboard. Edit the markdown document and save.

Via MCP (AI prompt)

Ask your connected AI assistant:

Update my AI memory with our Q2 marketing goals: grow to 5000 
subscribers, improve open rate to 45%, launch product campaign in April

Claude will read the current memory, add the new information, and save it. You can also ask Claude to read it:

What's in my Nitrosend AI memory?

How AI Memory works with MCP

When your AI connects to Nitrosend via MCP, it receives your AI Memory as context. This means:

1. Every email Claude creates reflects your stated brand voice and strategy
2. Flow design follows your documented email cadence and rules
3. Campaign targeting considers your audience description and goals
4. Recommendations are aligned with your stated priorities

The more context you put in AI Memory, the less you need to explain in each prompt.

Brand + Memory in action

Here’s the difference these settings make:

Without Brand Settings & Memory

You: Create a campaign about our new feature

Claude: What’s your brand color? What tone should I use? Who’s the audience? What’s the call to action? What’s your company name for the footer?

With Brand Settings & Memory configured

You: Create a campaign about our new feature

Claude: Done. I’ve created a campaign using your indigo brand theme, written in your friendly-but-professional tone, targeting your active subscribers. The CTA links to your product page. Here’s a preview — want me to send a test?

Start with Brand Settings, then add AI Memory. Brand Settings handle the visual and compliance basics. AI Memory adds the strategic layer that makes your AI truly effective.

MCP tools for Brand & Memory

Tool	What it does
nitro_set_brand	Set brand identity from a website URL or direct fields
nitro_set_memory	Read, update, patch, or append to AI Memory

Resource	What it provides
nitro://brand	Current brand identity (read-only snapshot)